• Business,  Marketing,  Your Business

    Summer Home Improvement for Your Design Clients

    Summer interior jobs can slow down in this season of sea, sand and vacations.  But it can also be the best time for many home improvements to get done.  Homeowners typically don’t think about calling on their designer when windows need replacing, plumbing needs repair or appliances have become worn out.  Allying yourself with contractors  whom you have vetted for insurance, references and credentials will strengthen your client relationships in ways that will pay off for years. Knowing the sources of as many products as possible as well as quality and price could put you in a different league in their eyes.  How is this done?  Put your organizer’s hat on and follow these steps:

  • Business,  Marketing

    How to Handle Clients Shopping Around You (AKA – doing their own thing and letting you know later)

    As professional designers and decorators, no one is impervious to the client you have taken on shopping on their own, checking the validity of your prices, coming up with new products etc. etc. Here are some guidelines you may consider when this dilemma arises.

     

    1 – First really zeroing in on the clients you are about to deal with is crucial. Using confidence and discernment, ask the right questions in the first appointment. This goes a long way in seeing whether they are your ideal client.

  • Business,  Marketing

    Net Profit Margin vs. Gross Profit Margin

     

    In the last post we described the limitations of what a gross profit, gross profit margin and net sales are.  But we also explained our businesses have more “bags” that hold more figures that need to be factored into a financial report.

    shopping bags

    In business, we are all about not just doing a great job for our clients and building our reputation, but at the end of the day, we want to see profit also.

  • Business,  Marketing

    Gross Profit Margin – How Knowing it Helps a Designer

     

     

    There are so many ways to justify a personal expenditure of a new suit, new bag or briefcase  when you are in the design field. After all appearances mean so much don’t they? Our work is judged by how we look and come across, isn’t it?? Especially when we “know” we made profits on our last couple of jobs we should be able to allow for a splurge, right?  Don’t we need to celebrate a new contract with a delicious lunch after an appointment??  Isn’t that what return on investment is? Or was that petty cash or owner’s capital – a tax deduction?  Whatever!!